It’s that time of the year again, and if you’re like the majority of the population then you’ve been slacking off on your Christmas shopping. So what do you get your techie brother or your electronic-obsessed best friend? There are some fancy tablets out on the market right now, all pretty similar but also varying in some qualities.
The Samsung Galaxy Tablet has been the biggest competitor to the iPad thus far. The screen has a 1024x600 pixel resolution, which is a little less than the iPad (1024x768) and boasts two cameras, a rear camera with a LED flash and a front camera for video calling. What makes this tablet more unique than any other however is that, like the Galaxy III S phone on the market from Samsung, the tab can act has a Wi-Fi hotspot for up to five devices.
The iPad has all of these same features (minus the hotspot element, from what I am aware). The iPad’s cameras are both capable of still images, but the quality is quite a bit lower than the Galaxy, which takes pretty fantastic shots. It also features a popular trait, iBooks, to compete with the Kindle Fire.
The second generation of Amazon’s Kindle Fire HD line has the same pixel resolution as the Galaxy tab and enough storage for 80 applications and 6,000 books. It has a front-facing camera for making video calls and taking pictures, but not a second camera, which seems a little odd. The reviews for this tablet have been favorable and it’s a good choice for your avid reader relative.
Making sure you buy the right tablet for someone is tricky, but the case and stand you get for it should be a no-brainer. The Tablet Claw fits all of these models of tablets and is the most comfortable way to present and display your tablet. The grip ring makes it impossible for slips and drops of your precious technological cargo, and the kickstand is perfect for hands-free use. After one use the Tablet Claw will become your tablet’s best buddy.
Tablet Claw (Idea Harvest, LLC)
Between Apple, Samsung and Microsoft, fans and avid tech users are pledging their loyalty. But we’re wondering, is their loyalty based simply off their proficient skills with their respective models (and unwillingness to change) or the marketing of the products they hold so dear? Let’s take a step back and examine it:
Is the iPhone really better or is it just a bunch of hype?
Apple’s commercials never really vary. First there were the iPod advertisements. Ever-obnoxious dark silhouettes dancing to catchy tunes that would soon blow up and become wildly popular, as shown here.
Then there are the Justin Long ads. Long is portrayed as the cool, trendy Mac and the PC’s are shown as a dowdy man in a taupe suit. He has a lot of problems with his PC and we’re all supposed to point and laugh and find it hilariously entertaining.
Now they tend to lean towards the same format for most their commercials. They’ll show a hand swiping through an iPhone and clicking on apps, ask Siri to remind them to put the gazpacho on ice, have Zooey Deschanel dance around in her quirky pajamas to “Shake, Rattle & Roll,” and ultimately show off great features that most people never even learn how to do.
Apple has had the good and the bad, but they’ve never had the amazing or the horrible. They always seem to teeter on mediocrity, and why? Because they can. Their fan base is so loyal they will follow them tirelessly. You don’t have to put Martin Scorsese in an iPhone commercial; people are going to wait hours to buy it anyways.
Samsung, on the other hand, does not have to rely on four to five products like Apple. The company is huge and diverse—TVs, tablets, laptops, smart phones, cameras, REFRIGERATORS—so why are attacking Apple so fiercely with their marketing?
It is due largely in part to the Apple vs. Samsung court debacle back in August. A California jury awarded Apple $1 billion in damages after they found Samsung guilty of infringing on Apple mobile technology patents.
Since then Samsung has been synonymous with using marketing ploys to make fun of iPhone fanatics. Days before the iPhone 5 was released, Samsung printed a newspaper ad stating, “The Next Big Thing is Already Here.”
Along with that came a commercial showing people lined up outside what is assuredly an Apple store, camping out for the new iPhone. The fan boys were waiting hours while the Samsung followers watched by idling, swapping play lists by bumping phones or saving spots in line for their parents.
Then there were the “It doesn’t take a genius.” print ads showcasing the differences and superior qualities of the iPhone and the Samsung Galaxy. They were likely a dig at Apple’s Super Bowl commercials featuring one of their genius bar gurus guiding people through sticking situations like editing video on a plane or creating a photo album.
So far, it seems Samsung’s way of seducing iPhone fans away from the “dark side” is by blatantly making fun of them. Will insulting people make them buy the product? Steering clear of this feud and going their own direction may help a bit more. This ad was a step in the right direction, not to mention a tad scandalous and amusing.
It’s no secret that Samsung and Apple have been hashing it out, but where does Microsoft stand in all this? It’s safe to say Microsoft is the red headed step-child that we are paying least attention to, but they do have a lot to offer.
They have their own surface tablet now that is generating some buzz. The detachable keyboard also serves as the cover and has many interesting features. However, the Microsoft team has chosen to focus on Wi-fi, so the tablet lacks 3G and 4G connectivity.
In the end, people are going to stick with the product they feel most related to. These phones and tablets basically do the same thing anyway, it’s all about user preference. All three companies have new products out that are out-selling and doing extremely well. In its first two months the Samsung Galaxy S III hit sales in the 10 million mark making it the leader in the android market, and Apple sold 5 million iPhone 5’s in it’s first weekend alone. Meanwhile, Microsoft is just doing alright, but that is expected with all the publicity and excitement surrounding the Samsung vs. Apple war. Every product has its glitches and each one offers at least one thing that the other brand can’t. Apple users and Samsung loyalists are very rarely swayed to the opposing side, so why bother trying? Companies should start concentrating on rebranding themselves rather than trying to keep up with the Joneses.
Tablet Claw (Idea Harvest, LLC)
The Marketing Arm has proven its stronghold on multiple industries from advertising and promotions to events and corporate sports marketing, with more than 100 blue-chip brands in its arsenal. The Marketing Arm has made long strides in the 13 years since joining Omnicom, the world’s largest advertising and marketing conglomerate. With nearly 500 full-time employees operating from 11 offices, the company has become a global thought leader in their industry. Through the distinctive way they reach consumers at their many emotional platforms and with impeccable follow-through, The Marketing Arm sees to it that their events are more than memorable; and they’ve got the awards to prove it. In the last four years alone, they have accumulated nearly 100 major industry accolades including Promo Agency of the Year, Best Places to Work, Best Creative Agency and numerous Effie Awards.
The Challenge: TMA needed a solution to help securely and confidently handle an iPad in the field.
The Marketing Arm frequently holds huge, seemingly effortless events allowing consumers to have a one on one interaction with a brand. Because the events are so fun and so memorable, little thought is given to the challenges TMA overcomes when setting up events for clients. TMA Vice President Alison Delzell states the events aren’t without their obstacles, “everything from insurance to shipping to weather conditions, there has never been an event that has run exactly like we planned, so we are constantly thinking on our toes.”
One such event was AT&T’s “It Can Wait” public awareness campaign. Brand Ambassadors urged teens and parents to electronically pledge to never text while driving by opting into the campaign via the iPad. Alongside touring American Idol Season 11 finalists, Jessica Sanchez and Phillip Phillips, “TMA’s AT&T team worked to coordinate with TV and music celebrities to promote the anti-texting while driving message on TV, in concerts and in social media.”
The Marketing Arm needed to address protecting the iPad, saving the company the negative impact of lost business opportunities, ensuring the tablet’s security from theft, and minimizing funds lost to equipment repair or replacement.
The Solution: Tablet Claw saves iPads from imminent death and presenters from perpetual embarrassment.
According to TMA Account Manager Jennifer Wright, who oversaw all programs for AT&T’s “It Can Wait” campaign, the cost-effective solution that saved the company time, worry and money was the Tablet Claw.
“The Tablet Claw enables our staff to hold the iPad with a single hand, allowing the consumer to interact with the device without needing to give it to them. This ensures the device won’t be taken and allows our ambassadors to roam around the footprint instead of tethering the device to a table.”
For Wright and The Marketing Arm, the freedom to move around the event space and interact with everyone without restrictions enhances the consumer experience. Being able to walk up to people and share your brand’s message affords the brand ambassador the confidence to deliver their message effectively, translating to piqued consumer interest without worrying about dropping the iPad.
“If a client’s iPad is damaged or taken during an event, The Marketing Arm has to purchase a new one.” According to Wright, “It not only affects us from a budgetary standpoint, but reduces the number of devices we have on site so the number of demos we can do is negatively impacted.”
The Tablet Claw became paramount to the success of The Marketing Arm’s campaign by eliminating downtime due to lost or broken iPad’s. The end result: increased reach and thousands of pledges to the “It Can Wait” campaign.
Like any tool used to accomplish a task, when using tablets during an event or presentation, the focus shouldn’t be on the tool itself. Instead, handling and utilizing the tablet, particularly the iPad, should be a seamless endeavor. The Tablet Claw allows you make an instant impact, free from the worry of slips and drops, and saves you the cost of repairs and replacements by making the tablet an extension of your hand.
Heavily lauded as the single most stable Event Marketing tool, the Tablet Claw slides snuggly over the screen of the iPad or similar 10.1-inch tablets and features a patented and comfortable ringlet. Additionally, the Tablet Claw rotates a full 360 degrees and can stand in both portrait and landscape positions with stable kickstands. No matter if you’re walking around an event and promoting your brand’s message, or allowing consumers to sign themselves onto your mailing list, the Tablet Claw is a simple, versatile tool that lets you showcase confidently without being tethered.
Show your consumers something they’ve never seen before. Equip your team with the tools they need to succeed, and make an impact that won’t soon be forgotten with the Tablet Claw. The Marketing Arm’s Jennifer Wright couldn’t have said it better: “Our Field Market Managers love them! It’s much easier for the staff to engage with people and we weren’t worried about people dropping the tablets. Tablet Claw has developed a great product for event marketing, and we will continue to use The Tablet Claw at our event
Idea Harvest, LLC
6420 Glennox Ln
Dallas, TX 75214